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Phil (Priva Horticulture Innovation Lab) was launched to create real-world change by making horticulture and greenhouse innovation move faster.
Phil turns extraordinary knowledge and valuable horticulture data into world-class products. Our partners and customers face new challenges in this fast-growing industry.
Share your day-to-day challenges with us, and we’ll find creative solutions that meet the needs of growers and other stakeholders.
We’ll hook you up with the tools to help you make better decisions and reach new heights in time management, resource management and yield quality.
Phil has created a fast-paced base within the Priva Campus in De Lier, The Netherlands. The campus is located in the center of the Westland region, Western Europe’s greenhouse hotspot.
You’re invited to drop by our bustling Phil headquarters to enjoy a coffee and cookie on us, and unveil new opportunities together.
Don’t be a stranger.
Phil is nothing without his mega-talented innovators. Meet our team.
VP Digital Services - Horticulture
Ally is Phil’s number one fan. This horticulture startup founder/digital services champion is the hardest working lazy man you’ll ever meet. He’s a father of three and husband of one. He loves long walks on the beach with his dog, music festivals, playing golf and sailing. All activities mentioned above sometimes involve whiskey...
Dev Team Lead & Data Platform Head
Big G (aka Gerard Woudstra), is a star developer/coder. Not only is he the proud father of some cute cats, he is also a keen participant in multiple sports keeping him active each week. How we build what we build always goes through Gerard.
Product Owner
André is the biggest world traveler of us all (yes, even more than Dirk, and that's saying something). High-class innovator (Priva's FS Performance was his brainchild). Oh, and also an awesome father.
Product Designer
“To surf or to hike, that’s the question.” Thomas is a Product Designer that loves nature, board-sports and cooking with veggies. At work, he focusses his creativity for the better of our clients, but in his spare time, he creates for himself — by painting, writing and tattooing.
Business Development
Having first joined Priva in 2011 as a consultant, Kevin signed up with Phil 9 years later in 2020 to assist with our business development. Kevin enjoys swimming in his spare time.
Software Developer
Aderjaan is a Phil rookie but a super accomplished .NET Developer, experienced SQL Server and Azure developer. He not only loves his wife and 3 wonderful kids, he likes good beer and can’t live without coffee. Thumbs up!
Software Developer
Master software developer by day, pub quiz and escape room enthusiast by night. In his free time he’s not only a super cool dad (with a second kid on the way), but also loves to kick back and watch F1. If there’s still some time left, he travels. Yes, this guy has it all.
Software Developer
Evan is a passionate developer who loves to prototype and create cool projects. In his spare time he enjoys playing video games and watching anime series. He also suffers from a huge gadget addiction.
Software Developer
Virgil is an enthusiast full stack developer with special interest in security. Mostly you'll find him running around and helping people find solutions for difficult problems. Luckily Big G gets him to the Crossfit box frequently so he can clear his mind. He loves multiple sports, a good glass of wine and he is the best dad ever (according to his daughters).
Software Developer
Ferdi is a passionate and driven software developer who loves making innovative products with a team of good-humoured people. When he's not making software he's either traveling the world, drinking whiskey with some friends or having some quality time with his wife and his lovely dog Harvey (yes from the series Suits).
Data Scientist
Having graduated after studying Artificial Intelligence at VU and UvA nearly a decade ago, Matthias has joined the Phil team in part to help realize his ambition of addressing climate change through facilitating globally sustainable food production. An avid gamer, hiker, and beer enthusiast, Matthias is welcomed as the latest edition to our growing Phil family.
Jr. Data Scientist
Felipe moved to The Netherlands after leaving a comfortable life in Brazil where he worked as an Agricultural Engineer for Monsanto, finding himself living in student housing and studying at Wageningen to pursue his dream of becoming a Data Scientist – quite a change! A chance meeting with Priva at GreenTech led to his internship at Phil almost a year later, and we couldn't be happier to have him on the team!
Junior Data Scientist
Alexander joined Phil as a data science intern while he completes his Masters degree in Biosystems Engineering at Wageningen University. In his spare time, Alexander enjoys cricket, cooking, working out, and recently rediscovered his love of architectural drawing.
Get to know Phil even better and acquire the insights you need by reading our articles.
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